Edward Maibach

Edward Maibach

Summary

Dr. Edward Maibach is a distinguished University Professor and Director of Mason’s Center for Climate Change Communication (Mason 4C).  Ed co-directs the Climate Change in the American Mind polling project (with Yale’s Anthony Leiserowitz), is principal investigator of Climate Matters—a climate reporting resources program that supports TV weathercasters as local climate educators, and he helps direct the Medical Society Consortium on Climate and Health—an educational initiative that currently involves 37 national medical societies.

In 2018, Ed was appointed a Fellow of the American Association for the Advancement of Science. In 2020, Ed was awarded the Beck Family Presidential Medal of Excellence in Research and Scholarship—Mason’s top research honor—as well as the Stephen H. Schneider Award for Outstanding Climate Science Communication (with Anthony Leiserowitz). In 2021, Ed was identified by Thompson Reuters as one of the world’s 10 most influential scientists working on climate change.

OnAir Post: Edward Maibach

About

Ed earned his PhD in communication science at Stanford University (1990), his MPH at San Diego State University (1983), and his BA at University of California, San Diego (1980).

Ed previously had the pleasure to serve as Associate Director of the National Cancer Institute, and Worldwide Director of Social Marketing at Porter Novelli. He currently serves on the Board of Directors of the Global Climate and Health Alliance.

What students may not know about Dr. Maibach is that in the late 1990s he helped plan a multi-billion-dollar communication campaign for the U.S. Office of National Drug Control Policy.

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Web Links

Selected Publication

Source: GMU page

  1. Rublee, C., Inglis, R., Maibach, E. (2021) Review of United States Senators’ website position statements on climate change and health. Journal of Climate Change and Health. doi.org/10/1016/j.joclim.2021.100104.

 

  1. Munson, S., Kotcher, J., Maibach, E., Rosenthal, S., Leiserowitz, A. (2021) The role of felt responsibility in climate change political participation. Oxford Open Climate Change. org/10.1093/oxfclm/kgab012.

 

  1. Lewandowski, A., Ahdoot, S., Sheffield, P., Maibach, E. (2021) Patients value climate change counseling provided by their pediatrician: The experience in one Wisconsin pediatric clinic. Journal of Climate Change and Health.

 

  1. Ballew, M., Pearson, A., Schuldt, J., Kotcher, J., Maibach,, Rosenthal, S. Leiserowitz, A. (2021). Is the political divide on climate change narrower for people of color? Journal of Environmental Psychology. https://doi.org/10.1016/j.jenvp.2021.101680

 

  1. Craig, R., Patzer, S., Timm, K., Yagatich, W., Maibach, E. (2021) Race/ethnicity and climate change reporting. Environmental Communication. https://doi.org/10.1080/17524032.2021.1967181

 

  1. Kotcher, J., Feldman, L., Luong, K., Wyatt, J., Maibach, E. (2021) Advocacy messages about climate and health are more effective when they include information about risks, solutions and a normative appeal: Evidence from a conjoint experiment. Journal of Climate Change and Health. https://doi.org/10.1016/j/joclim.2021.100030

 

  1. Lee, H., Pagano, I., Kotcher, J., Campbell, E., Borth, A., Hubbert, B., Maibach, E. (2021) Health Professional’s Willingness to Advocate for Strengthening Global
    Commitments to the Paris Climate Agreement: Findings from a Multi-Nation Survey. Journal of Climate Change and Health. https://doi.org/10.1016/j.joclim.2021.100016

 

  1. Leiserowitz, A., Roser-Renouf, C., Marlon, J., Maibach, E. (2021) Global Warming’s Six Americas: A review and recommendations for climate change communication. Current Opinion in Behavioral Sciences 42, 97-103. DOI: 10.1016/j.cobeha.2021.04.007

 

  1. Kotcher, J., Maibach, E., Miller, J., Campbell, E., Alqodmani, L., Maiero, M., Wynns, A. (2021) Views of health professionals on climate change and health: A multi-national survey study. Lancet Planetary Health. https://doi.org/10.1016/S2542-5196(21)00053-X

 

  1. Campbell, E., Kotcher, J., Maibach, E., Rosenthal, S., Leiserowitz, A. (2021) Predicting the importance of global warming as a voting issue among registered voters in the United States. Current Research in Ecological and Social Psychology. https://doi.org/10.1016/j.cresp.2021.100008

 

  1. Maibach, E., Frumkin, H. & Ahdoot. S. (2021). Health professionals and the climate crisis: Trusted voices, essential roles. World Medical and Health Policy. https://doi.org/10.1002whm3.421.

 

  1. Marlon, J., Wang, X., Mildenberger, M., Berquist, P., Swain, S., Hayhoe, K., Howe, P., Maibach, E., Leiserowitz, A. (2021) Hot dry days increase perceived experience with global warming. Global Environmental Change. https://doi.org/10.1016/j.gloenvcha.2021.102247

 

  1. Sabherwal, A., Ballew, M. T.,van der Linden, S., Gustafson, A., Goldberg, M. H., Maibach, E. W., Kotcher, J. E., Swim, J. K., Rosenthal, S. A., & Leiserowitz, A. (2021). The Greta Thunberg Effect: Familiarity with Greta Thunberg Predicts Intentions to Engage in Climate Activism in the United States. Journal of Applied Social Psychology. doi: 1111/jasp.12737

 

  1. Maibach, E. (2021) Supporting communities of practice as a strategy to accelerate uptake of environmental science for climate action: TV weathercasters as a case study. Environmental Research Letters. 16, 025004.

 

  1. Gould, R., Harp, B., Nackerman, C., Maibach, E. (2020) Developing equitable health and climate solutions: Insights from the field. Environmental Research Letters. 16, 011002.

 

  1. Maibach, E., Miller, J., Armstrong, F., El Omrani, O., Zhang, Y., Philpott, N., et al. (2021) Health professionals, the Paris Agreement, and the fierce urgency of now. Journal of Climate and Health. 1:e-100002. https://doi.org/10.1016/j.joclim.2020.100002

 

  1. Maibach, E., Leiserowitz, A. (2020) The US Presidential race shows the value of health professionals urging climate action. British Medical Journal. https://blogs.bmj.com/bmj/2020/10/15/the-us-presidential-race-shows-the-value-of-health-professionals-urging-climate-action/.

 

  1. Salas, R., Maibach, E., Pencheon, D., Watts, N., Frumkin, H. (2020) A pathway to net zero for health care. British Medical Journal. 371:m3785.

 

  1. Adebayo, A., Mhonde, R., DeNicola, N., Maibach, E. (2020) The effectiveness of narrative versus didactic information formats on pregnant women’s knowledge, risk perception, self-efficacy and information seeking related to climate change health risks. International Journal of Environmental Research and Public Health. 17(19):E6969. doi: 10.3390/ijerph17196969.

 

  1. Hubbert, B., Ahmed, M. Kotcher, J., Sarfaty, M., Maibach, E. (2020) Recruiting health professionals as sustainability advocates. Lancet Planetary Health. org/10.1016/S2542-5196(20)30225-4

 

  1. Myers, T., Maibach, E., Placky, B., Henry, K., Slater, M., Seitter, K. (2020) Impact of the Climate Matters Program on Public Understanding of Climate Change. Weather, Climate and Society. https://doi.org/10.1175/WCAS-D-20-0026.1

 

  1. Goldberg, M., Gustafson, A., Maibach, E., Ballew, M., Bergquist, P., Kotcher, J., Marlon, J., Rosenthal, S., and Leiserowitz, A. (2020) Mask-wearing increases after a government recommendation: A natural experiment in the U.S. during the COVID-19 pandemic. Frontiers in Communication, and Frontiers in Public Health. https://doi.org/10.3389/fcomm.2020.00044

 

  1. Ballew, M. T., Rosenthal, S. A., Goldberg, M. H., Gustafson, A., Kotcher, J. K., Maibach, E. W., & Leiserowitz, A. (2020). Beliefs about others’ global warming beliefs: The role of party affiliation and opinion deviance. Journal of Environmental Psychology. https://doi.org/10.1016/j.jenvp.2020.101466

 

  1. Maibach, E., Frumkin, H., Roser-Renouf, C. (2020) Climate silence on the web sites of US health departments. American Journal of Public Health. https://doi.org/10.2105/AJPH.2020.305791

 

  1. Gustafson, A., Goldberg, M., Kotcher, J., Rosenthal, S., Maibach,, Ballew, M. and Leiserowitz, A. (2020) Republicans and Democrats differ in why they support renewable energy. Energy Policy. doi.org/10.1016/j.enpol.2020.111448

 

  1. Feygina, I., Myers, T., Placky, B., Sublette, S., Souza, T., Toohey-Morales, J. & Maibach, E. (2020) Localized climate reporting by TV weathercasters enhances public understanding of climate change as a local problem: Evidence for a randomized controlled experiment. Bulletin of the American Meteorological Society. https://doi.org/10.1175/BAMS-D-19-0079.1
  2. Campbell, E., Patzer, S., Beall, L., Gallagher, A., Maibach, E. (2020) Using social science in National Park Service climate communication: A case study in the National Capital Region. Parks Stewardship Forum. 36(1): 122-127.
  3. Perkins, D., Timm, K., Myers, T. & Maibach, E. (2020) Broadcast meteorologists’ view on climate change: A state-of-the-community review. Weather, Climate and Society. org/10.1175/WCAS-D-19-0003.1

Grants & Fellowships

Principal Investigator (2017-2020) –Weather and Climate in the Newsroom: Expanding the Climate Matters Network and its Science Communication Research. National Science Foundation, Award # DRL-1713450.

Principal Investigator (2017-2021) – Enhancing the Effectiveness of NASA Climate Communication. NASA, Award # NNX17AC80G.

Principal Investigator (2014-2017) –TV Weathercasters and Climate Education: Expanding the Reach of Climate Matters.  National Science Foundation, Award # DRL-1422431.

Principal Investigator (2015-2017) – Core Support for the Center for Climate Change Communication.  Energy Foundation.

Principal Investigator (2012-2017) – Climate Change Communication Internship Program. National Park Service.

Principal Investigator (2011-16) – Enhancing the Effectiveness of Climate Change Education and Outreach through Audience Research.  NASA, Award #NNX11AQ80G.

Principal Investigator (2011-2015) – Core support for Center for Climate Change Communication. Grantham Foundation for the Protection of the Environment.

Principal Investigator (2012-2014) – Establishing a Climate Change Communication Coalition in Maryland. Town Creek Foundation.

Principal Investigator (2010-12) – CCEP-1: Making the Global Local – Unusual Weather Events as Climate Change Educational Opportunities. National Science Foundation, Award # DUE-1043235.

Principal Investigator (2009-11) – Enabling TV meteorologists to provide viewers with climate change-related science education based on ISE “best practices.” National Science Foundation, Award # DRL-0917566.

Principal Investigator (2009-11) – Mobilizing Citizen Support for Climate Stabilization & Adaptation Policies.  Robert Wood Johnson Foundation Health Policy Investigator Award.

Wikipedia

Edward Wile Maibach is a professor at George Mason University who works on public health and climate change communication.

Maibach received a B.A. in social psychology from the University of California at San Diego (1980), a M.P.H from San Diego State University (1983) and a Ph.D. in communication research from Stanford University (1990). Before joining the faculty at George Mason, Maibach was the associate director of the National Cancer Institute, Worldwide Director of Social Marketing at Porter Novelli and a professor of Public Health at Emory University.[3]

Since 2010, he has been a Distinguished Professor of Communication at and Director of the Center for Climate Change Communication at GMU.[3]

As of 2018 Maibach had published around 80 peer-reviewed articles and book chapters on public health and climate change communication.[3] His edited book (together with Roxanne Parrott) Designing Health Messages was published by SAGE in 1995.[4] Between 2011 and 2014, Maibach co-chaired the Engagement and Communication Working Group of the National Climate Assessment Development and Advisory Committee.[3][5]

References

source: https://en.wikipedia.org/wiki/Edward_Maibach
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